The name Skin Care makes the brand synonymous with quality products and innovative ways to help skin health.
But in the last year, the brand has become a target for an investigation by Al Jazeera and a UK-based charity.
A company spokeswoman said that a review of the brand’s online presence revealed “issues” with the quality of its products and a number of questionable practices.
The charity, which is run by its founder, Sharlene McKeon, says that the brand “sends out misleading claims and has a history of misleading sales tactics and deceptive marketing.”
The company has already faced criticism for a controversial advert in which a young girl in a Chinese state-of-the-art hospital is shown in a “china-style” hospital gown, as she waits for treatment, with her hands tied behind her back.
McKeons advert has drawn criticism from a range of Chinese social media users, with many accusing the company of peddling “patent-backed” products.
In a statement to Al Jazeera, Skin Care said it “fully rejects the allegations” and “takes any allegations seriously.”
“We will fully cooperate with the investigation and we will take appropriate action as a result of this review,” the company said.
In a statement, a spokesperson for the British charity, Save the Children, said it had “been made aware of concerns raised by the Save the Kids team, who were in contact with the company” and was “currently reviewing their response to these concerns”.
In June, McKeony, who is from the United Kingdom, founded Skin Care in China, with the goal of bringing the world’s best quality products to Chinese consumers.
She founded the company after years of working in the cosmetics industry, selling cosmetics in China for about 30 years.
McQuay, a former fashion model, said that she was working with a team of consultants and marketing experts to find a “unique brand name” that would be “an icon for China.”
McQuays brand, which she co-founded, has become known for its luxurious, high-end products, such as a range featuring $25 lip balms, $50 lipstick, $40 lip glosses and $200 lipstick.
“The main goal is to create an authentic brand for the Chinese consumer,” McQuasay told Al Jazeera.
“The brands name will not be a trademark of the company, and it will be based on a quality standard that is similar to the quality standards of other Chinese companies.”
McKeoni told Al Jazeeras that she and her team wanted to use a “Chinese name” for the brand, adding that the aim was to build “a brand that is not just a cosmetic brand.”
“There are some really strong Chinese brands that we could be very proud of, but we are trying to create a brand that doesn’t sound like it has any kind of foreign influence, so it is really about being authentic and not just an advertisement for the cosmetics companies,” she said.
According to the Chinese cosmetics regulator, the State Council, there is no trademark or copyright protection in the name SkinCare.
In its official statement, the regulator said: “A trademark of a trademarked name can only be used in the form of an official mark, not as a substitute for a trademark.
A spokeswoman for the UK-listed company, SkinCare Cosmetics, declined to comment on McKeoys allegations. “
As such, trademark registration may be required for the use of a mark for a period of six months following the registration.”
A spokeswoman for the UK-listed company, SkinCare Cosmetics, declined to comment on McKeoys allegations.
The company did not immediately respond to Al Jasseeras request for comment.