Aussie beauty brand Cosmetics Australia has launched a new product line featuring an “exploring” range of products, including one that claims to “give you a sense of skin care that’s not just the usual moisturizer” for those who don’t care for the usual.
The Cosmetics Aussie Skin Care line is designed to be “a little bit more adventurous,” said Cosmetics Australasia head of product development, Ashley Smith, in an interview with The New York Times.
She said the company had wanted to launch its first product in Australia, but “had no idea what to expect.”
“We didn’t know what we wanted to do with it and then we found out that we could do that and we really liked it, and so we launched it here,” she said.
“It’s something that I’ve been wanting to do, so I think people are really embracing it.”
A spokeswoman for the Australian Cosmetics Association told The Australian Financial Review that the company was “very excited” to launch the new range, which will launch in the spring.
The Australian Competition and Consumer Commission said that while the Cosmetics Australian Skin Care range is not available in Australia yet, it “is looking into introducing a similar range” to Australia.
Cosmetics Australians Australia’s new range of “explored” products include a line of skin-care products that are “designed to help you feel more natural and healthy,” a line “designed for people with sensitive skin” and a “natural-looking moisturizer with SPF 50+.”
It also says that “cosmetic products are a great way to connect with the world around you, whether you are walking around or in a car or even in the kitchen.”
Smith said that the new line is part of the Cosmetology Education initiative, which aims to promote Cosmetics as a leading brand in skin care and beauty.
“Cosmetics Australia is the leading provider of Australian-made and Australian-sourced cosmetics and is one of the few independent beauty brands in the country,” she told the Financial Review.
Cosmetics’ Australian founder, James McConkey, told the Australian Financial Press that the Cosmetic Aussie range is a response to a demand for products that “have a natural, natural feel.” “
We have an incredibly loyal and dedicated customer base who trust us with their personal care needs.”
Cosmetics’ Australian founder, James McConkey, told the Australian Financial Press that the Cosmetic Aussie range is a response to a demand for products that “have a natural, natural feel.”
“When you get into the beauty business, you’ve got to be very mindful that people have different needs and needs will be different from skin to skin,” he said.
According to Cosmetics, it has “over 500 customers and more than 50,000 products in stores across the country.”
A spokesperson for Cosmetics said that it is “a small part of our broader Cosmetological Education program, which includes a range of brands and products from around the world.”
The Australian Beauty Insider also reached out to Cosmetologists Australia for comment.